![]() However, delighting and engaging your target audience on a consistent basis is achievable. Perfection is sometimes unachievable, especially with the strict deadlines that marketers face. There’s a difference between being perfect and being great. Here are three tips for putting your best foot out there without suffering from perfection paralysis: 1. Some telltale signs of perfection paralysis are:īy finding a balance between perfectionism and realistic goals, you can take a step towards overcoming perfection paralysis. While developing best practices for our customers, I quickly realized that it would take longer than expected to launch a ‘perfect’ final product. Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. Since this concept made its mark, people have been learning how to overcome it. The word perfection paralysis sprung out of ‘analysis paralysis,’ which is the over-thinking of something to the point of inaction. Perfection paralysis is not a new concept, but it’s one that is picking up speed in high profile roles like marketing. ![]() The longer you wait, the faster you must rush to the finish line. That’s why perfectionism is often synonymous with procrastination. In our quest to achieve the unachievable marketing state-exceeding every deadline, never making a mistake, and producing flawless campaigns-we can end up stalling projects. This begs the question, should marketers strive for perfection? Perfectionism can prevent you from getting off the ground because you’re waiting for an ideal state, which may or might not come before your deadline.īeing overly meticulous in today’s digital world can lead to perfection paralysis. ![]() ![]() Though, as we know, that’s not always the case. In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. ![]()
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